Categories
Communications disease

Home Office spends £400K on lads mags

Home Office Consent Ad.jpgSorry to be monomaniac but here is another communications disease posting. Last night the Radio 4 PM programme covered this story and, unusually for them, highlighted the waste and ineffectiveness of this kind of campaign. This time the Home Office has been spending £400,000 getting a bunch of pony-tailed, sniggering boys at advertising agency Young and Rubican to do some creative work for another bunch of sniggering boys that edit lads mags. You will also be seeing these ads in pub toilets to complete the lavatory humour metaphor. Apparently this is all designed to make young men think twice about rape. More like feeding the fire if you ask me.

In PM’s piece Ruth Dudley-Edwards, writer and commentator, came out with a very un-BBC quote: “… the whole thing is preposterous and an extraordinary waste of yours and my money …”

Fionna Mactaggart, Under-Secretary of State was wheeled out in defence but simply uttered platitudes about rape rather then defend the indefensible. By the way Fiona in this country we call pub toilets toilets not restrooms (see press release with prissy Americanism).

Categories
Communications disease

More communications

Skills for Business.gifJerry Lloyd, Director of Communications & Marketing at the Sector Skills Development Agency, very kndly wrote today to report on the cost of their current ad campaign.

The cost of this campaign is £542,000.

The objective, apparently, is to build awareness of the Skills for Business network among employers. They intend to achieve 75% awareness amongst employers by the end of 2008.

Categories
High tax, low pay

Poor getting poorer under Labour

Catching up with the weekend press this morning I noticed a piece in The Business.

“The poorest households in Britain grew even poorer during Labour’s second term in office, according to a government survey. It shows the most deprived 10% of society faring worse than any other income group. The rising minimum wage, economic growth and overall prosperity bypassed the poorest 6m in Britain – whose average income was £91 a week in 2004-05 after housing costs. It had been £92 in 2000-01.”

All their figures come from the Department of Work and Pensions. You have to work really hard to understand what the DWP do with numbers. By looking at quintiles of the population (ie the bottom fifth, 2nd bottom fifth, middle fifth, etc) the DWP can come up with headlines like “New figures show good progress on poverty”. When The Business dug beneath the figures and looked at deciles the going backwards story emerges. The bottom decile are having a hard time whereas the 2nd bottom decile have done better thus hiding the misery of the bottom decile. The nuts and bolts are hidden in some stats called Households Below Average Income.

The bottom decile are on benefits and their income is typically linked to inflation rather than wages so they will always go backwards unless we can get them off benefits. The minimum wage is not helping incentivise them as much as it might because Gordon Brown taxes the poor so heavily. To know more information on various food benefits reaching to poor people living in other places such as Florida, click here ebt florida.

Categories
Ealing and Northfield

£50 litter bin fine – who is fibbing?

Andrew Tierney made it onto the front page of the Sun this morning claiming to have been fined £50 for simply taking some junk mail off his postman and chucking it in a litter bin. The council concerned, Hinckley and Bosworth, fielded their chief exec on the Today programme to accuse Tierney of putting all his household waste in the litter bin of which the junk mail was only an incidental part.

There are two possible explanations, both of which I can believe:

  • Tierney is a liar who uses the street litter bins instead of keeping a refuse bin on his property
  • the council is lazy about accusing people of misdemeanours on the basis of finding addressed mail in their litter bins without ensuring that it is a real case of dumping – it cannot be hard to distinguish a carrier bag full of household waste stuffed into a litter bin rather than a couple of letters chucked in on the way to work.

I don’t know who to believe but I guess that the papers will have more fun with this tomorrow and maybe the truth will come out.

In Ealing, especially along South Ealing Road towards the tube station, I have often seen people using the litter bins for their own convenience as they leave their homes to go to work. It is hard enough to get kids to use litter bins without householders who are too selfish or lazy to maintain their own refuse bins filling them up with carrier bags stuffed with household waste. Councils are right to go after these people. But, as with any enforcement activity, it is not acceptable for councils to merely beat up the law abiding citizen with penalty notices on the basis of their address turning up in a litter bin. There needs to be proper evidence of wrongdoing otherwise it is just another dumb tax.

Categories
Ealing and Northfield

Ealing needs to look east

During February the three councils to the east of us have made promises to control the rise in council taxes. The promises are:

It would be good to hear such a promise from Ealing.

Comparing Labour Ealing’s Band D council tax with the Conservative Boroughs to the east of us will make you green with envy:

  • Ealing £1,309
  • Kensington and Chelsea £982
  • Westminster £659

Funnily enough Labour Hammersmith and Fulham, one of the councils most likely to be turned over by the conservatives in May, has not yet published its bands only their overall rise excluding the rise in the GLA precept. This is because they know that Ken Livingstone’s 13.3% GLA precept rise will do for them.

Categories
Communications disease Ex-Mayor Livingstone Policing

It all ads up to a lot of cash

I got two replies today as a result of enquiries into spending on ad campaigns.

LSCP Ad.jpgThe London Speed Camera Partnership is spending £800,000 on its current campaign. Louise Harrison explains that the objective of the campaign is “to raise awareness of the dangers and consequences of speeding and encourage males aged 17-24 to slow down on London’s roads”. All good stuff but it sounds to me like surpluses from speed cameras being spent on expensive adverts rather than being handed back to the Treasury. It took Louise 13 days to respond by e-mail. Pretty good.

Met SN Ad.jpgMeanwhile Commander Alfred Hitchcock at the Met is spending £300,000 on advertising the Safer Neighbourhood teams. I got his second class letter today, 33 days since I wrote. This is the “total media spend” which I suspect does not include a lot of the campaign costs let alone the devolved budgets in the boroughs for leaflets, etc.

Categories
Health, housing and adult social services High tax, low pay

The Lords of Health are doing OK

This morning the Telegraph reported that the highest-paid NHS chief executive was Sir Jonathan Michael, of Guy’s and St Thomas’s NHS Foundation Trust, whose salary rose by 11.5 per cent to £214,000.

Apparently a spokesman for Guy’s and St Thomas’s Trust said: “Sir Jonathan’s salary reflects the level of responsibility and expertise that his role demands”. I am not sure that his salary reflects his job security.

Across the board last year NHS Chief Execs got 10% and directors 7%. Currently Gordon Brown is trying to keep nurses rises down to 2%.

Categories
Ealing and Northfield Ex-Mayor Livingstone

Glenda sticks the boot in

This morning on the Today programme Glenda Jackson dubbed the Jowellgate affair as “somewhat farcial”. The Today programme’s interviews with Jackson and then Margaret Beckett, supporting Jowell, are covered here. Although Jackson is running scared that Jowell is not going to be able to do a good job of running the Labour local election campaign across London I am not so sure.

She seems to be doing a great job of marshalling all of the organs of the State to press Labour’s case. Ealing’s expensive Around Ealing magazine arrived today with a 2-page spread on Safer Neighbourhoods. The Londoner did a front page in its most recent edition. The Met are spending hundreds of thousands on advertising Safer Neighbourhoods, although they will not say how much. In Ravenscourt Park last week I saw a Labour party election leaflet leading on Safer Neighbourhoods. It looks to me that Jowell is doing a fab job of co-ordinating the party locally to work with the Met, Labour councils and the Mayor to run a brutally effective campaign.

Categories
Communications disease Ex-Mayor Livingstone

The Londoner won’t come clean on costs

In response to an enquiry I made on 6th February Nicola Golledge wrote today from City Hall to let me know how much The Londoner costs us. In the current financial year the budget for the Londoner was £2,882,800. Next year the budget is slightly reduced at £2,857,488.

I specifically asked her to tell me what advertising revenue they received from captive customers, eg Transport for London, the Met, etc. She did not divulge this information. When you consider that typically 20 pages of the Londoner include 3 full page ads from captive advertisers the budget is pretty meaningless.

Categories
Communications disease

Murdoch press enjoys State largesse

Wanting something to read I flipped through the Sunday Times Business section this morning. This seems to be overwhelmingly sponsored by Her Majesty’s Government. Out of sixteen pages 1 and 3/8ths were State advertising:

Page 5 1/8 page South West of England Development Agency, DTI
Page 6 1/4 page Foundation Degrees, DfES
Page 7 1/4 page Carbon Trust, DEFRA
Page 9 1/4 page Skills for Business, DFeS
Page 16 1/2 page Business Link, DTI

The combined might of the automotive, oil, computing and airline businesses managed to buy only 1 and 5/8ths pages.