Yesterday Labourâ€™s Bassam Mahfouz was bigging up the Boroughâ€™s recycling last year â€“ 44%. This is an improvement on the administrationâ€™s previous three years which showed only a very slow improvement in recycling rates after they doubled under the Conservatives.
When the Concersatives were in charge recycling doubled from 19% to 38% in four years. Under Labour the rate of increase has been much, much slower. Recycling rose from 38% to 44% in the last four years.
Mahfouz refers to â€œinventive communicationsâ€. He maybe should have said â€œexpensive communicationsâ€. The council has spent Â£300,000 talking about recycling over the last year. Most of it was spent in the run up to the local elections â€“ ten times what Labour was allowed to spend on leaflets during the election campaign.
Labour keeps changing its mind on the idea of achieving 50% recycling of household waste in the Borough.
Avail the services of professional waste management agencies and hire a skip bin in Sydney to manage waste efficiently.
At a council meeting on 16th December 2008 Cllr Mahfouz proposed that the council went for a target of recycling 50% of domestic refuse by 2010. This was easy to say in opposition.
At a cabinet meeting on 17th December Labour proposed to spend Â£700,000 to achieve a target of 50% by 2020 – backed by a massive advertising campaign that just happened to coincide with a local election. Â£300,000 of this cash was spent on advertising.
You might think that Labour would stick with this target having pledged Â£700,000 of public funds to get this idea across. But, only a month later, on 20th January the Ealing Labour party launched a pledge card that talked about 50% by 2018.
The benefit of Labourâ€™s latest target is that it does coincide with the electoral cycle. Within days of the end of March 2018 we will know whether the council has achieved the target.