Interesting to see the image that Labour has chosen to go with its One Nation slogan and line about the impact of government policies on families. It is a stock photo that Labour has bought from an agency that has already sold it to at least two organisations dealing with debt issues:
The choice of image is interesting. No ethnic minorities. No alternative family models. Stereotypical gender roles with mother engaged in childcare and father working on the family finances. The father’s wedding ring in the foreground, left of centre, is consciously the focal point of the image.
The mother figure looks a little tired and washed out and is simply dressed. The father figure has a (literally) blue collar, sleeves rolled up look but this household is firmly middle class, even wealthy by national comparisons. They live in a fully modernised house. Note recessed lights and fire alarm sensor in hall ceiling, modern kitchen unit below mother’s elbow and custom made dresser behind father. The house is immaculately decorated and well furnished. Someone has gone to a lot of trouble to bring out the period features. The period house is comparatively large comprising at least two floors (you can see the stairs) and is large enough to have a kitchen dining area. The fire alarm sensor indicates that they have had a loft extension (the building regs force you to put in a fire alarm when you go up another floor). Most people would have to be high rate tax payers to live in this home, certainly in the South. The middle class values are underlined by the display of the children’s artwork on the stairs over the mother’s shoulder.
Maybe Labour comms people think that this is how the majority of Britons really live. What are they trying to say? Does One Nation mean: “Hello white, married, wealthy people. We care about you.”