On Tuesday a ministerial statement was put out by Minister of State, Department of Health, Phil Hope, correcting five years worth of written answers on the subject of NHS advertising, see here. Apparently Â£56.43 million was spent by the NHS on advertising last year, about double the total of each of the preceding four years. The largest amount was Â£23.38 million spent on tobacco related campaigns.
The figures exclude production costs, COI fees (see previous post) and VAT. They exclude all the comms staff and glossy annual reports. They exclude management meetings where the aesthetics of these ads are discussed. We can safely assume that NHS communications spending is some hundreds of millions of Pounds.
Hat tip: Dizzy Thinks