Today I finally received a reply from TfL on how much they spent on advertising for the Tour de France. The answer is £3 million. I wrote to TfL, who were driving this for the Mayor, on 21st June to ask how much the total comms campaign was costing but they have sullenly refused to answer up until now in spite of making the following pledge:
We will do our best to send you a full written response within 15 working days. If we cannot give you a full answer in this time, we will send you an acknowledgement and then a full written response will follow.
Now it is all old hat and there is not much to lose in letting us know.
The Sunday Times reported that:
London has paid £1.5m to stage the opening stage of the Tour de France and spent another £4m on planning, transport and security.
So the total for the Tour de France is at least £8.5 million or more than £2 a head for all the 4 million people who reportedly came out to watch. This does not include Kent County Council’s spending which was significant.
I have written to the Mayor to ask him to outline the entire budget. I am sure I will get an answer after 20 working days as usual. It doesn’t matter how easy it is to answer a question the Mayor cynically holds it until 20 days elapsed to stifle public scrutiny of his behaviour.