This morning the ConservativeHome website ran this story from me highlighting how the London Mayor is spending £100 million on self-promotion.
The same story was picked up by the Standard this afternoon, see below. TfL really can’t help themselves, apparently they are about to spend another £435K on an advert presented by Tube managing director Tim O’Toole. Sounds like masturbation to me. Expensive masturbation too, especially as I bet this figure is just the production cost of the ad. The telly slots will probably cost £1 million. TfL spends £1.5 million per annum to have three full pages 10 times a year in the Londoner. Couldn’t they have used these rather than turning their boss into a media star?
Apparently Richard Barnes mentioned the £78 million figure when he was interviewed on ITV’s London Tonight on Wednesday.
One reply on “Mayor dazzles London with £100 million ad spending”
[…] This contest will all come down to money. The biggest ad spender by far in London is Livingstone with his £100 million budget (see previous post). The way he places his spending over the next few months will determine our reading for many years to come. […]