I got two replies today as a result of enquiries into spending on ad campaigns.
The London Speed Camera Partnership is spending Â£800,000 on its current campaign. Louise Harrison explains that the objective of the campaign is “to raise awareness of the dangers and consequences of speeding and encourage males aged 17-24 to slow down on London’s roads”. All good stuff but it sounds to me like surpluses from speed cameras being spent on expensive adverts rather than being handed back to the Treasury. It took Louise 13 days to respond by e-mail. Pretty good.
Meanwhile Commander Alfred Hitchcock at the Met is spending Â£300,000 on advertising the Safer Neighbourhood teams. I got his second class letter today, 33 days since I wrote. This is the “total media spend” which I suspect does not include a lot of the campaign costs let alone the devolved budgets in the boroughs for leaflets, etc.