Communications disease

DRC spends £1.2 million on ad campaign

Tom Berry, Head of Campaigns & Marketing, at the Disability Rights Commission very kindly wrote to me tonight to tell me how much the “Are we taking the dis?” campaign cost. £1.2 million for a national billboard and press campaign out of a £22 million overall budget for the DRC.

The DRC was set up by an act of Parliament to eliminate discrimination against disabled people, promote equal opportunities and encourage best practice. I am not sure that their campaign is a good use of this money I am afraid.